HEAD OF PRODUCT EXPERIENCE • HEALTH & REGULATED SYSTEMS
I solve business problems by leading product experience and service design
From national data infrastructure to healthcare ecosystems,
I apply systems thinking to design and strategy that executives trust and act on.
Design Leadership • Systems Thinking • Strategy • Team Building • Stakeholder Alignment • ROI • Service Design • Product Management • UX Research
OUTCOMES
Recent Impact
$77M
SAVINGS ENABLED
~90%
REWORK REDUCTION
174M
USERS DESIGNED FOR
200+
ORGANIZATIONS
SELECTED WORK
Problems Solved
Detailed portfolio shared privately.
Reach out for process, artifacts, and outcomes.
Delivering human-centered experiences in connected health
Sleep Coaches juggled 3+ disconnected tools to support patients: directed blueprints that unified the workflow and requirements for a single enterprise support platform.
New patients struggled with mask fit and adjustment for sleep apnea therapy, and with first use of oxygen therapy devices, risking early drop-off: directed usability testing across myAir mask-fit flows and portable oxygen concentrator interfaces, ensuring device interactions met medical-device usability standards and human factors requirements for real-world patient use.
COPD patients had unmet needs on connected medical devices: led discovery research that aligned engineering, product, and executives around a shared vision.
Provider workflow needs behind clinician-facing software had not been surfaced: led clinician interviews and physician content testing to ground design decisions in real care-provider workflows.
SERVICE DESIGN • HEALTH TECH • USER EXPERIENCE • CONNECTED DEVICES
ResMed
Senior Service Designer
Medical-device software, mobile apps, and clinical platforms
EMPLOYER:
ROLE:
CONTEXT:
174M+
USERS
120
COUNTRIES
+8%
BRAND ALIGNMENT
1
NN/G CITATION
Founding a product experience function
Investors questioned a startup's lack of customer-centric development: as founding designer, partnered with the CTO and executive team to build the company's first design, research, and product management practice from scratch.
Executives set engineering priorities without customer validation: drove evidence-based decision-making that reshaped how the company prioritized its roadmap.
No dedicated UX design process for a platform serving $200B+ in combined client spend: delivered a 0→1 risk product in 90 days, cutting engineering rework by ~90%.
Customers were churning without indication why: diagnosed the root causes and drove prevention strategies before losses compounded.
FOUNDING DESIGNER • PRODUCT STRATEGY • PRODUCT MANAGEMENT
RobobAI
Head of Product Experience
Enterprise SaaS Procurement Platform
EMPLOYER:
ROLE:
CONTEXT:
$200B+
SPEND INFLUENCED
3
DESIGNERS HIRED
65%
IMPLEMENTED
1
0→1 PRODUCT
Standardizing consumer experiences at national scale
No consistent way for organizations to implement consent flows: delivered the national experience standards and interaction patterns now used across 3+ industries, helping one fintech unlock $77M in homeowner savings within 6 months.
Australia’s Consumer Data Right (CDR) legislation was open to conflicting interpretation across 200+ organizations: translated it into a single design reference kit adopted across banking and energy, with early design input shaping the non-bank lending sector ahead of its 2026 rollout.
Consumers didn't trust sharing personal data: developed behavioral archetypes that informed targeted design decisions, and simplified consent flows that drove a 135% increase in users.
Users were abandoning the CDR consent flow before completing, with no evidence of why: identified 30 barriers to adoption and presented evidence-based recommendations to the Treasury, informing refinement and governance decisions.
SYSTEMS THINKING • INFRASTRUCTURE • CONVERSION • UX RESEARCH
Data Standards Body
CX Designer & Researcher
National experience standards
EMPLOYER:
ROLE:
CONTEXT:
200+
ORGANIZATIONS
3+
INDUSTRIES
1M+
CONSUMERS
$77M
SAVINGS
Stopping a low-return AI Initiative before code was written
CSIRO was weighing a significant investment in AI/ML graph-analytics software for a new industry, without evidence the use case justified the build: led discovery research and stakeholder workshops that redirected strategy and prevented investment in a low-return initiative before a line of code was written.
DISCOVERY RESEARCH • AI/ML • PRODUCT INVESTMENT • STRATEGIC ADVISORY
CSIRO’s DATA61
UX Designer
National science agency - AI/ML StellerGraph
EMPLOYER:
ROLE:
CONTEXT:
REDIRECTED
OUTCOME
DISCOVERY
METHOD
REDUCED
RISK
PRE-BUILD
STAGE
WHERE I’M MOST USEFUL
Ideal Environment
Your business is likely a fit if it’s:
dealing with complex, ambiguous problems
operating in a regulated industry, like health tech or healthcare
building and leading design and research teams from the ground up, or
needs strategy grounded in evidence through fast, ambiguous growth
“As a result of her contributions, we were able to accelerate our UX maturity, forge strong relationships with our business partners, uncover real customer problems, design useful and usable solutions, and drive business outcomes.”
— Dawn Ta, UX & Product Leader